Account & Pixel Audit
Business Manager access, ad account health, pixel and Conversions API events, past campaigns and rejected ads reviewed before any spend increase.
Facebook AdsInstagram Reels & StoriesClick-to-WhatsAppMeta Pixel / CAPI
👤 Led by founder Shahzad Shareef
Facebook & Instagram Ads Management for Genuine Enquiries, Not Just Likes
DigitalOnfront™ plans, creates and manages Meta campaigns on Facebook and Instagram for businesses across India — lead forms, click-to-WhatsApp, Reels and website conversion campaigns — judged on how many enquiries you can actually call and convert, not on cheap clicks or reach.
10+ years of paid-media experienceCampaigns in your own Meta ad accountEnglish, Hindi & Hinglish ad copy
Lead forms, WhatsApp & website campaigns
Reels, Stories & feed creatives
Meta Pixel + Conversions API tracking
Lead-quality reporting & next actions
Facebook & Instagram ads management
What we can manage inside your Meta Ads account
From the first campaign to weekly optimisation, the work covers objective choice, audiences, creatives, tracking and the lead follow-up process that decides whether ad spend turns into customers.
Lead Form Campaigns
Instant forms with qualifying questions (area, budget, timing) so you receive fewer accidental leads and more people who meant to enquire.
Click-to-WhatsApp Ads
Ads that open a WhatsApp chat with a ready first message — ideal for businesses that sell in conversation, such as coaching, tailoring, repairs and tiffin services.
Reels & Creative Planning
Three to five creative angles — problem, result, price, the person behind the business — planned for Reels, Stories and feed, using your real photos and short videos.
Audience & Retargeting
Radius or city targeting, sensible age ranges, broad interests, and retargeting of people who watched your videos or messaged you but did not book.
Weekly Optimisation
Cost per lead and genuine-lead rate reviewed every week; weak ads paused, creatives refreshed before fatigue, and budgets moved to what works.
Before increasing ad spend
We first check the signals Meta’s delivery system learns from
On Facebook and Instagram, the creative and the conversion event largely decide who sees your ad. If those signals are weak, a bigger budget only buys more of the wrong people.
Meta Ads Account & Pixel Audit
We review objectives, events, audiences, creatives and lead quality before recommending what to change or scale.
Campaign objectiveLeads, messages or website conversions — the wrong objective is the most common reason Meta budgets are wasted.
Pixel & Conversions APIEvents such as Lead or Contact should fire once, with consent, and match a real business action.
Creative fitDoes the first two seconds of the ad show the service, the area and the offer clearly enough to stop the scroll?
Form or chat qualityQualifying questions, auto-replies and a first-message script decide how many leads are genuine.
Response timeLeads go cold within hours. We check how fast enquiries are called or answered on WhatsApp.
Is this the right fit?
Meta ads work for new advertisers and for accounts that need fixing
Facebook and Instagram are strongest when you have a clear offer for a defined area or audience and can respond quickly to enquiries.
Starting with Meta ads
- You have never run Facebook or Instagram ads, or only boosted posts
- You want enquiries on WhatsApp or by phone, not just likes
- You serve one city, a few areas or customers across India
- You need help with creatives, copy and tracking from scratch
Already running Meta ads
- Leads are cheap but many never pick up the phone
- Ads get rejected or the account has restrictions
- Results dropped after a few weeks of running the same creatives
- You need clearer reporting on which ads bring buyers
How Meta ads really work
What makes Facebook & Instagram campaigns profitable for Indian businesses
Why Meta works differently from Google
On Google, people are already searching. On Facebook and Instagram they are scrolling, so the ad must stop the thumb, explain the offer in two seconds and make the next step easy.
That is also Meta’s advantage: it puts a clear offer in front of the right age group and area at a low cost, especially for services people do not search for every day — a new salon, a weekend course or a home-cleaning package.
Lead form, WhatsApp or website?
Instant forms are the fastest and cheapest per lead but easy to fill by mistake. Click-to-WhatsApp usually brings higher intent because the customer starts the chat. Website conversions suit businesses with a fast landing page and proper tracking.
We recommend one route to start, measure it for two to three weeks, and only then add a second.
Creative is the targeting now
Meta’s delivery system decides who sees your ad largely from the ad itself. Phone photos of your own work, a 15-second reel of the shop or a real customer testimonial (with permission) often beat stock images.
We write copy in English, Hindi or Hinglish depending on who you serve, and test versions side by side.
Responding to leads — the part most businesses miss
A Meta lead fills a form while scrolling and forgets about it within hours. Businesses that call or WhatsApp within minutes usually convert far more of the same leads than those that call the next day.
We help set up instant lead alerts by email, Google Sheet or WhatsApp, plus a simple status column — called, not picking up, booked, not interested — that shows which ads bring buyers.
Our process
A clear workflow from first brief to weekly optimisation
Timelines depend on access to your Business Manager, page and ad account, creatives and approvals. We confirm a launch date once those are ready.
Discovery
Offer, audience, service area, price and how you handle enquiries.
Account & Pixel Setup
Business Manager, partner access, pixel, Conversions API and consent.
Creatives & Copy
3–5 ad angles for Reels, Stories and feed, plus form or chat flow.
Launch & Learn
Controlled test budget for 2–4 weeks to find winning audiences and ads.
Optimise & Report
Pause weak ads, refresh creatives, retarget and report genuine leads.
Creatives, tracking & reporting
Each part of the work has a clear job
Strong creatives get attention, correct tracking tells Meta who converts, and plain-language reporting tells you what to do next.
Ad Creative & Reels Planning
Hooks, formats and copy are planned around one clear offer and the real people or work behind your business.
Meta Pixel & Conversions API Tracking
Lead, Contact and purchase events are set up with consent through Google Tag Manager so Meta can optimise towards real enquiries.
Lead-Quality Reporting
Reports show spend, leads, cost per lead and — most importantly — how many leads were genuine and what we change next.
Targeting across India
Audiences should match where and whom you can genuinely serve
For most local businesses the best targeting is simple: a radius or city, a sensible age range and broad interests — then the creative does the filtering.
Local radius or city
Target a few kilometres around your shop, selected pincodes or whole cities in India, based on where you actually deliver or visit.
Retargeting warm audiences
People who watched your Reels, visited your page or messaged you are often your cheapest customers, so a small budget keeps reaching them.
Lookalikes from real customers
Once you have enough genuine leads or customers, a consented customer list can seed lookalike audiences for scaling.
Clear expectations
Professional Meta ads management should be transparent about what it can and cannot control
What you can expect from DigitalOnfront™
- Campaigns run in your own Meta ad account — you own the page, pixel and audiences
- Objective, audience and creative plan agreed before spend
- Ads written within Meta advertising standards to avoid rejections
- Weekly review of cost per lead and genuine-lead rate
- Creative refresh before frequency hurts results
- Plain-language report with spend, leads and next actions
What we do not promise
- No guaranteed number of leads, sales or ROI
- No promise of instant results without a learning phase
- No fake engagement, bought followers or misleading claims
- No before-after or personal-attribute claims that break Meta policy
- No claim of being Meta or a Meta partner
Management scope & pricing
Your quote should reflect your campaigns — not a one-size package
Ad spend is paid by you directly to Meta from your own account. Our management fee is separate and agreed in writing before we start.
Budget & campaign count
A single-city test usually starts with a few hundred rupees a day for two to four weeks; more campaigns or cities add work.
Creative workload
How many new creatives and Reels are needed each month — and whether you supply photos and videos — changes the scope.
Tracking & integrations
Website events, Conversions API, CRM or Google Sheet lead routing can be included within the agreed technical scope.
Frequently asked questions
Questions businesses ask before hiring a Facebook & Instagram ads agency
How much should I spend on Facebook ads to start?
For a local business in one city, a test of a few hundred rupees per day for two to four weeks is usually enough to learn which audience and creative work. The ad spend goes from your account to Meta; our fee is separate.
Are Instagram ads included?
Yes. Facebook and Instagram run from the same Meta Ads Manager. We choose placements based on where your audience responds — often Instagram Reels and Stories for younger audiences and the Facebook feed for families and older buyers.
Should I use lead forms or click-to-WhatsApp ads?
Lead forms are cheaper per lead but need qualifying questions. Click-to-WhatsApp usually brings higher intent for businesses that sell in conversation. We recommend one to start and add the other after two to three weeks of data.
Will I own the ad account?
Yes. Campaigns run in your own Meta Business account. We get partner access to manage them, and you can remove it at any time.
Do you guarantee leads?
No honest agency can. We commit to a proper setup, regular optimisation and clear reporting. Lead volume and quality depend on your offer, area, budget and response time.
Can you run ads in Hindi or Hinglish?
Yes. We write ad copy in the language your customers use, and often test English and Hinglish versions side by side.
Is Meta better than Google Ads for my business?
If customers search with urgent intent — for example an AC repair today — Google Ads is often better first. Meta suits offers people discover while scrolling. Many businesses use both, and we will tell you honestly which to start with.
Who leads your campaigns
Shahzad Shareef, Founder, DigitalOnfront™
10+ years in digital marketing — PPC, SEM and performance marketing. Meta campaigns are planned and reviewed by the founder himself, alongside the DigitalOnfront™ team. More about us
Need a Meta ads quote? Let’s discuss.
Tell us about your offer, target area and how you want to receive enquiries.
- New or existing Facebook / Instagram ad account
- Lead forms, WhatsApp or website conversions
- Target cities or areas in India
- Pixel and Conversions API tracking
Call / WhatsApp:
+91 97178 75710
Independent service-provider notice: DigitalOnfront™ is a brand of Radix India Technologies Private Limited, a company registered in India. Facebook, Instagram, WhatsApp and Meta are trademarks of Meta Platforms, Inc. DigitalOnfront™ does not claim to be Meta or to be affiliated with Meta, and advertising outcomes are not guaranteed.